for Berlin-Chemie

Update: 27.07.2022

Last week: 28 week 2022 (11.07.2022 - 17.07.2022)

Last full month: June 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 101 454 -1.7% 6.3% 0 19 819 326 -1.3% 5.7% 0 -2.4%
MoM 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
YTD 6 298 488 29.5% 6.0% 0.8 1 244 774 238 53.8% 5.7% 1.1 13.1%
MAT 14 704 466 49.7% 6.7% 1.7 2 726 283 212 76.7% 6.2% 1.9 11.0%
DEXALGIN
WoW 26 213 2.5% 0.7% 0 11 128 218 2.8% 1.8% 0 0.9%
MoM 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
YTD 1 119 303 28.7% 0.8% 0.1 463 573 779 40.6% 2.1% 0.3 8.9%
MAT 2 088 801 9.4% 0.8% 0 834 693 042 17.7% 2.1% 0.1 4.3%
ESPUMISAN (ADULTS)
WoW 71 839 1.8% 56.5% -0.4 36 271 781 1.5% 61.5% -0.9 2.4%
MoM 336 051 -12.5% 56.7% -0.6 172 180 989 -12.1% 62.6% 0.5 -11.5%
YTD 2 877 778 7.5% 58.6% -8.1 1 451 193 669 21.5% 64.0% -6 22.3%
MAT 5 482 962 9.8% 61.5% -4.6 2 681 107 754 25.1% 66.9% -3.1 18.0%
ESPUMISAN BABY
WoW 22 159 0.8% 37.9% 0 14 011 735 1.1% 50.6% -0.1 0.8%
MoM 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
YTD 857 688 -4.3% 39.0% -2.9 527 965 144 2.2% 52.5% -4.5 2.9%
MAT 1 624 396 -7.4% 39.8% -1.3 982 754 303 1.7% 53.7% -1.2 -4.4%
FASTUM
WoW 15 542 -1.5% 1.1% 0 8 166 996 -1.4% 2.3% -0.1 -2.1%
MoM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
YTD 661 380 -12.5% 1.2% -0.2 335 286 599 -3.5% 2.7% -0.4 3.1%
MAT 1 290 626 -13.0% 1.3% -0.2 627 916 622 -5.0% 2.8% -0.3 0.2%
IODOMARIN
WoW 47 441 0.2% 21.0% 0.2 9 548 154 0.3% 9.5% -0.1 -0.7%
MoM 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
YTD 1 647 207 9.0% 18.5% -0.1 332 982 922 17.3% 8.4% 0 9.5%
MAT 3 303 333 20.2% 20.5% 2.1 641 583 770 21.9% 9.3% 0.7 7.6%
LIOTON
WoW 22 901 -0.7% 2.4% 0 23 658 580 -1.0% 4.6% -0.1 -0.9%
MoM 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
YTD 821 694 -12.7% 2.5% -0.3 831 539 301 10.3% 4.9% -0.4 -3.8%
MAT 1 572 439 -10.5% 2.6% -0.1 1 480 714 432 8.6% 5.3% -0.3 -5.5%
MEZYM
WoW 286 121 2.5% 27.9% 0.5 44 469 369 4.0% 20.2% 0.2 0.7%
MoM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
YTD 11 897 791 26.1% 29.5% 3.7 1 820 675 300 36.4% 21.2% 1.8 10.1%
MAT 23 221 871 26.9% 30.9% 4.2 3 395 030 030 32.9% 22.5% 2.1 9.5%
MIG 400
WoW 132 085 -1.2% 3.6% -0.1 15 501 226 -1.0% 2.5% -0.1 0.9%
MoM 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
YTD 5 009 610 7.8% 3.5% 0 587 377 227 10.5% 2.7% -0.2 8.9%
MAT 10 251 483 14.5% 3.7% 0.3 1 172 676 042 16.9% 2.9% 0.1 4.3%
PROSTAMOL
WoW 20 587 -1.6% 17.5% -0.4 28 173 527 -2.6% 18.1% -1.1 0.7%
MoM 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
YTD 1 000 874 -10.3% 20.7% -3.7 1 405 808 772 1.0% 22.2% -4.8 5.9%
MAT 2 024 976 -4.4% 22.6% -2 2 714 254 182 4.1% 24.1% -2.9 3.9%
RESPERO MYRTOL
WoW 9 527 3.2% 8.1% 0.6 4 461 210 2.0% 7.9% 0.6 -4.7%
MoM 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%
YTD 732 195 202.1% 9.1% 5.8 341 018 479 191.9% 8.8% 5 10.5%
MAT 1 236 667 113.6% 8.0% 3.8 569 065 053 101.7% 7.9% 3 11.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 298 488 29.5% 6.0% 0.8 1 244 774 238 53.8% 5.7% 1.1 13.1%
DEXALGIN 1 119 303 28.7% 0.8% 0.1 463 573 779 40.6% 2.1% 0.3 8.9%
ESPUMISAN (ADULTS) 2 877 778 7.5% 58.6% -8.1 1 451 193 669 21.5% 64.0% -6 22.3%
ESPUMISAN BABY 857 688 -4.3% 39.0% -2.9 527 965 144 2.2% 52.5% -4.5 2.9%
FASTUM 661 380 -12.5% 1.2% -0.2 335 286 599 -3.5% 2.7% -0.4 3.1%
IODOMARIN 1 647 207 9.0% 18.5% -0.1 332 982 922 17.3% 8.4% 0 9.5%
LIOTON 821 694 -12.7% 2.5% -0.3 831 539 301 10.3% 4.9% -0.4 -3.8%
MEZYM 11 897 791 26.1% 29.5% 3.7 1 820 675 300 36.4% 21.2% 1.8 10.1%
MIG 400 5 009 610 7.8% 3.5% 0 587 377 227 10.5% 2.7% -0.2 8.9%
PROSTAMOL 1 000 874 -10.3% 20.7% -3.7 1 405 808 772 1.0% 22.2% -4.8 5.9%
RESPERO MYRTOL 732 195 202.1% 9.1% 5.8 341 018 479 191.9% 8.8% 5 10.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 14 704 466 49.7% 6.7% 1.7 2 726 283 212 76.7% 6.2% 1.9 11.0%
DEXALGIN 2 088 801 9.4% 0.8% 0 834 693 042 17.7% 2.1% 0.1 4.3%
ESPUMISAN (ADULTS) 5 482 962 9.8% 61.5% -4.6 2 681 107 754 25.1% 66.9% -3.1 18.0%
ESPUMISAN BABY 1 624 396 -7.4% 39.8% -1.3 982 754 303 1.7% 53.7% -1.2 -4.4%
FASTUM 1 290 626 -13.0% 1.3% -0.2 627 916 622 -5.0% 2.8% -0.3 0.2%
IODOMARIN 3 303 333 20.2% 20.5% 2.1 641 583 770 21.9% 9.3% 0.7 7.6%
LIOTON 1 572 439 -10.5% 2.6% -0.1 1 480 714 432 8.6% 5.3% -0.3 -5.5%
MEZYM 23 221 871 26.9% 30.9% 4.2 3 395 030 030 32.9% 22.5% 2.1 9.5%
MIG 400 10 251 483 14.5% 3.7% 0.3 1 172 676 042 16.9% 2.9% 0.1 4.3%
PROSTAMOL 2 024 976 -4.4% 22.6% -2 2 714 254 182 4.1% 24.1% -2.9 3.9%
RESPERO MYRTOL 1 236 667 113.6% 8.0% 3.8 569 065 053 101.7% 7.9% 3 11.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 101 454 -1.7% 6.3% 0 19 819 326 -1.3% 5.7% 0 -2.4%
DEXALGIN 26 213 2.5% 0.7% 0 11 128 218 2.8% 1.8% 0 0.9%
ESPUMISAN (ADULTS) 71 839 1.8% 56.5% -0.4 36 271 781 1.5% 61.5% -0.9 2.4%
ESPUMISAN BABY 22 159 0.8% 37.9% 0 14 011 735 1.1% 50.6% -0.1 0.8%
FASTUM 15 542 -1.5% 1.1% 0 8 166 996 -1.4% 2.3% -0.1 -2.1%
IODOMARIN 47 441 0.2% 21.0% 0.2 9 548 154 0.3% 9.5% -0.1 -0.7%
LIOTON 22 901 -0.7% 2.4% 0 23 658 580 -1.0% 4.6% -0.1 -0.9%
MEZYM 286 121 2.5% 27.9% 0.5 44 469 369 4.0% 20.2% 0.2 0.7%
MIG 400 132 085 -1.2% 3.6% -0.1 15 501 226 -1.0% 2.5% -0.1 0.9%
PROSTAMOL 20 587 -1.6% 17.5% -0.4 28 173 527 -2.6% 18.1% -1.1 0.7%
RESPERO MYRTOL 9 527 3.2% 8.1% 0.6 4 461 210 2.0% 7.9% 0.6 -4.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 497 446 -24.3% 5.3% -0.3 98 872 806 -25.6% 4.9% -0.4 -19.5%
DEXALGIN 125 262 -19.0% 0.7% -0.1 53 648 115 -17.5% 1.9% -0.2 -7.7%
ESPUMISAN (ADULTS) 336 051 -12.5% 56.7% -0.6 172 180 989 -12.1% 62.6% 0.5 -11.5%
ESPUMISAN BABY 107 613 -10.3% 39.2% 0.9 67 424 622 -10.2% 51.8% 1.3 -12.4%
FASTUM 81 084 -10.5% 1.0% 0 42 286 626 -8.5% 2.4% 0 -6.8%
IODOMARIN 236 425 11.0% 20.7% 3.8 49 256 818 6.2% 9.8% 1.3 -9.2%
LIOTON 112 553 0.8% 2.4% 0.1 118 711 335 1.7% 4.7% 0.3 -5.0%
MEZYM 1 269 037 -19.2% 26.4% -1.4 193 037 160 -20.4% 18.4% -1.8 -15.0%
MIG 400 643 782 -7.6% 3.8% 0 76 185 236 -7.8% 2.7% 0 -7.7%
PROSTAMOL 103 714 -11.6% 18.3% -0.1 144 326 267 -12.8% 19.6% -0.1 -11.1%
RESPERO MYRTOL 56 986 -19.6% 7.5% 0.5 27 009 657 -20.4% 7.3% 0.4 -24.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs